Privacy Policy
Last updated · 2026-10-11
EraCam is a camera app. Your photos and videos are processed on your phone and never leave it through us. We collect a small amount of anonymous usage data to understand whether the app works, and you can turn that off in Settings.
The short version
- Never collected: your photos, your videos or their sound, your location, your name, your email, your contacts, face data, or anything else that identifies you.
- Collected, anonymously: ten usage events (listed below), tied to a random install ID that is not linked to you or your Apple ID.
- Your control: a switch in EraCam's Settings turns usage data off. Turning it off also deletes the install ID from your phone.
- No tracking: we do not track you across other apps or websites, and there are no ads.
Your photos and videos
Every photo and video EraCam takes or imports is processed entirely on your device, including a video's sound. EraCam never uploads, stores, looks at or listens to them. What you save goes to your own Photos library, in an EraCam album.
EraCam asks for three permissions, each only when it needs it:
- Camera, to take photos and videos.
- Microphone, asked the first time you record a video, so the video has sound. The sound is saved in your video file and goes nowhere else. If you say no, EraCam records the video without sound.
- Photos. Add-only access when saving a photo or video you took. Full read access is requested only when you open Import, because that is the only way to show you your library to pick from.
Photos saved by EraCam carry camera information (the "EXIF" data) naming the era iPhone the photo was styled after, for example Apple iPhone 5. This is part of the look and is written to your file only. Nothing in it identifies you or your location.
Face data
EraCam does not collect face data. The app does not detect, recognise, measure, map or analyse faces in any photo, video or the camera preview, and it does not use Face ID, the TrueDepth sensor's depth or face-mesh data, facial landmarks, or any face-recognition or face-detection feature. The era look is applied the same way to every pixel of the picture, whatever it shows.
A photo or video you take, including a selfie with the front camera, may of course contain your face. It is processed only on your phone and saved only to your own Photos library. It is never uploaded, stored by us, or shared with anyone, including RevenueCat, PostHog, Supabase or any other third party. Because no face data is collected, none is stored, shared or retained, and there is nothing of it for us to delete. Deleting a photo or video from your Photos library deletes it entirely.
While the camera is open, iOS's own camera system may adjust focus and exposure for faces in view, as it does in every camera app. That happens inside iOS; EraCam does not request, receive or keep any information about it.
The usage data we collect
EraCam records ten kinds of events so we can tell whether people get to their first photo, which cameras they use, and whether the app is failing. Each event carries only the values listed here. None of them include photo or video content, sound, location, or personal information.
| Event | What it carries | Why |
|---|---|---|
app_opened | whether this is the first open, and whether a shared preset link opened it | Counting installs and whether people come back |
photo_saved | camera model, live or import, photo or video, processing time | Whether the app does its one job, and how fast |
import_started | how many, and whether photos or videos | How much import gets used |
import_limit_hit | nothing | Whether the free import limit is set right |
paywall_shown | what triggered it, such as a locked slider or video | Understanding the upgrade flow |
purchase_completed | which product | Counting purchases |
edit_saved | how many sliders were moved, which built-in preset if any (a preset you made or received is counted only as "user", never by its name), live or import | Whether the editor gets used |
share_tapped | photo or preset; the camera model, or whether the preset is your own | Whether sharing gets used |
onboarding_step_completed | which step | Where people give up before their first photo |
camera_permission_denied | nothing | How many people the app cannot work for |
Events are sent with a random install ID generated on your phone the first time EraCam opens. It is not derived from your Apple ID, your device serial number, your advertising identifier, or anything else about you. It exists so that ten events from one phone can be counted as one person rather than ten. No account or profile is ever created for you.
Along with the events, the standard information any internet request carries (your IP address, iOS version, device model, app version) is received by the services below. We use it for nothing beyond delivering the request.
Turning it off
Open EraCam, go to Settings, and turn off Share usage data. From that moment no events are sent, the analytics code is shut down, and the install ID is deleted from your phone. Turning it back on generates a new, unrelated ID. Nothing about the app changes when it is off.
Purchases
Subscriptions and the lifetime purchase are handled by Apple through the App Store. Apple sends us a receipt confirming a purchase so the app can unlock what you paid for. The receipt does not include your name, email, or payment details. We use RevenueCat to process these receipts; it receives the purchase record and the same random install ID, nothing else.
Shared presets
When you tap Share on a preset, EraCam sends its slider positions and the name you gave it to our database, which returns a short code for the link. That is all that is stored: the numbers, the name, the code and the date. Nothing about you, your phone or your photos. Anyone with the link or code can open that one preset; nobody can list or browse them. If you never share a preset, nothing is sent.
Who receives data
EraCam makes exactly these network requests and no others:
| Service | What it receives | Purpose |
|---|---|---|
| Apple (App Store) | purchase transactions | Subscriptions, restore purchases |
| RevenueCat | purchase receipts, install ID | Unlocking what you paid for |
| PostHog | the ten events above, install ID | Anonymous usage counts |
| Supabase | a request for the current camera settings; a preset you choose to share (its sliders and name) | Letting us improve the era look without an app update, and making share links work. Nothing about you is sent; the app works fully without it. |
We do not sell data. We do not share it with advertisers. We do not use it to track you across other companies' apps or websites. On the App Store this is declared as "Data Used to Track You: None", with Product Interaction, Purchases and User Content (shared presets) listed as data not linked to your identity.
Data retention
Anonymous events are kept as long as they are useful for understanding how the app is doing, and are aggregated statistics after that. Because they are not linked to you, we cannot look up or delete "your" events on request; turning the switch off ends the association at the source.
Analytics on this website
Everything above is about the app. This website counts page views using Vercel Web Analytics, which is cookieless: it sets nothing on your device, gives you no identifier, and cannot follow you to any other site. What we see is totals — how many people opened a page, which page, roughly which country, and which link sent them. Never an individual, and never anything we could connect back to a person or to the app.
We also use PostHog to see which pages are viewed and which buttons and links are tapped. It is set up to keep the same promise. It sets no cookie and stores nothing on your device. The random ID it uses exists only while the page is open, so it is forgotten when you leave and never recognizes you on a later visit. It does not record your screen, never reads what you type into a form, and is never connected to your install ID in the app.
The waitlist on this website
Everything above is about the app, which never asks for your email. The one exception is the waitlist on eracam.app: if you choose to join it, you give us your email address. We use it for one thing — telling you when EraCam is on the App Store — and never sell or share it. The form is handled by Formspree, which delivers the address to our inbox. To be removed, email support@eracam.app and we delete it.
Children
EraCam is not directed at children under 13, and we do not knowingly collect information from them. The app collects nothing that identifies anyone of any age.
Changes
If this policy changes, the date at the top changes with it, and any change that collects more than what is described here will be announced in the app before it takes effect.
Contact
Questions about privacy: support@eracam.app.